Over the course of many years, we’ve partnered with longtime collaborators Brooklyn Brewery to help tell their story in dynamic, culturally resonant ways. It began with The Definitive History of Brooklyn Brewery, a film chronicling the rise of one of the most influential independent breweries in the United States. The video kicked off a 12-year relationship and laid the foundation for countless campaigns to follow.

Most recently, Brooklyn Brewery approached us to help reestablish its flagship Brooklyn Lager as the go-to beer of Brooklyn. The challenge was speaking to two audiences at once: Millennial mainstays nostalgic for the Brooklyn of yore, and Gen Z drinkers just beginning to explore bolder, more complex flavors.

Under the banner The Lager That Brooklyn Built, we created a bright, energetic campaign rooted in the beer’s signature flavor cues, pairing its hop-forward taste with descriptors inspired by the people and personality that define Brooklyn itself. The result connected heritage with modern energy, reinforcing Brooklyn Lager not just as a classic, but as a living symbol of the borough it represents.