Arhaus needed a social presence that felt as rich and expressive as the furniture itself. We developed an art-forward content strategy that moved beyond standard product posts, highlighting what truly sets the brand apart: heirloom-level craftsmanship, authentic artisan relationships, and pieces built to last for generations.

Through cinematic storytelling and a more layered creative approach, the work brought greater depth, aspiration, and personality to the feed. The result was a significant increase in engagement and a social foundation that created desire and strengthened connections.